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The Relationships Game - It’s All About THEM!

The Relationships Game - It’s All About THEM!

Many people complain about Millennials and how they’ve given up on personal touch, look for dopamine through social media and have lost the joy of personal interaction with others. Here’s what most people, Millennials or not, fail to understand. Nothing has changed in human beings since the dawn of the caveman. Face to face interaction is always going to have a greater impact than anything else. No matter what device you prefer or tend to use, that fundamental human emotion will never change.

What has changed is the number of ways to communicate--and this has made the excuse to not to talk or meet face to face more present than ever. People hide behind their computers. Maybe they’re shy or introverted. Maybe they don’t want to talk to anybody. 

Here’s the deal on that: GET OVER IT!

No one enjoys going to meetings or seminars all the time, not even me--although most would say I’m an extrovert. So what? I don’t want to do it but I do it anyway because it’s important. Get out of your comfort zone. Pick up the phone. Get in your car. Hop on a plane. Line up again and do what you have to do to build relationships with people. You will not succeed in affiliate marketing if you don’t reach out to people. You just won’t.

If I want to build a relationship with someone, how do I do that? First, I ask myself, what assets do I have? What do I have to offer? What’s in it for them? How can I make an offer irresistible for THEM? 

Suppose for a moment that you don’t yet have much to offer. Get on the phone anyway. Fluff them up a little. Throw some compliments their way. Ask how you can help. As human beings, we are not built to resist this. When you shower someone with compliments and offer to help, you open the door for the second part of the conversation--what can they do for YOU?

When you make a contact with someone new that you want to turn into a friend or ally, the easiest thing to do is constantly ask them questions about themselves. Maybe by the end of an evening you know everything about them and they know nothing about you. Still, they love you for it. How awesome! They don’t even know why they think that you are the most interesting person ever! 

You make this amazing connection through questions and it works every time. You tell them how good they are and how much you’d love to help them or be a part of what they are doing. You offer to help. Eventually, the Law of Reciprocity will kick in. 

When you give, give and give some more, it’s inevitable that people will want to give back. Everyone wants to close the loop emotionally. If you put yourself out there and genuinely give, there comes a point where the other person will stop and say to themselves: “Wait--hold on. I’m not feeling right about this anymore. I need to give back here in order to close this loop properly. I need to do something for them…”

First, you want people to like you. You make a connection and let business flow naturally from that. Do what you say you’re going to do and be the person who follows up on your commitments. 

It’s so interesting because in marketing, the rule has always been: “It’s all about THEM.” If you think about it, in relationships the same rule applies. Put yourself in their shoes. Figure out what you can do for them. In due course, they’ll be asking themselves what they can do for you. 

And that’s how you build massive affiliate relationships!

Happy relationshipping!


Glen Ledwell is a serial entrepreneur with a diverse background of experience. Since 2007, Glen has been the co-founder & the CEO of Mind Movies, where he continues to be the driving force behind all the marketing strategies. In the first 3 years of being online, he took the company from $0 - $6 million SOLELY through Joint Ventures. To date, he has generated in excess of $50 million online, in which $25 million of that has been purely from Joint Ventures.

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