Why fluffing egos works in JV relationships - and when it doesn't!

The ego is not master in its own house.

Sigmund Freud

Let’s be real. Most of us like to have our egos fluffed a little (or maybe a lot). It’s nice to be recognized for who you are or what you know. It feels good.

And it works. You can go a long way if you know how to properly fluff people’s egos.

Unless you don’t understand the rules, that is - generally a beginner’s mistake that you want to avoid.

Let’s back up. Pretend that you don’t know anyone and you are just getting started. You do the work and identify a JV partner you believe could help your business. You seek out ways to make contact with them.

Email is likely the first thing you will try, depending on who they are. You might shoot out an email that says: “ Hey, such-and-such...you are amazing and I’ve been following you for ages.” Nice ego fluffing, right? Is that enough?

No. It’s not. Why? Because you haven’t built any currency with them yet. It will fall flat because it’s empty. So what can you do to really connect with someone?

Go buy their products first. Don’t have a scarcity mindset. Spend a hundred, five hundred, or even a thousand dollars to pop up on their radar. That’s part one.

Then, before you email them, get on your Facebook page, promote them and be sure to tag them. Even people who have someone else managing their Facebook page will pay attention when others say nice things about them.  That’s part two.

Now you’re on their radar. It makes much more sense to connect with them. Your comments (fluffing) will land with much more power. “Hey, I love what you’re doing. I’ve been following you for a while and think you’re a real genius…” and so on.

Here’s the capper (part three). At the end of the email, you do NOT ask them to promote your product or service. You offer to help them. Say something like: “I’d really love to connect with you or someone at your company to work out a way that I can support you more…”

This is the proper way to reach out. Give first. Buy their product first. Promote them first. Human nature will begin to work in your favor. After you take these steps there is a much greater likelihood that the person you want to connect with will come back to you to find out more about you. You can build a relationship from a totally different space.

Does ego fluffing work? You bet it does. Especially if done the right way. Happy fluffing!

Glen Ledwell is the co-founder of JV Hacking, the revolutionary program and software that teaches affiliates how to make a fortune doing Joint Venture Marketing. Find out more at www.JVHacking.com.