FedEx A Check

Yesterday is a canceled check. Today is cash on the line. 

Tomorrow is a promissory note.

Hank Stram

Suppose you want to get someone’s attention and traditional methods have not been working. What else can you do?

Here’s a great tip. FedEx that person a check. Think about it. When a FedEx arrives at someone's office, it is personally addressed to the person you are looking to connect with. Most often, it will bypass the regular mail channels and end up on their desk. That’s step one.

Most people open the FedExes themselves. So, now you have your communication in the hands of the right person.

Step two, you enclose a letter. When they open the letter, the first thing they see is a check that falls out of the envelope. Calculate what you think that person could generate for you and make the check out for that amount--could be $1,000, $5,000 or even $10,000. That will certainly get their attention in a hurry.

Here’s the thing. Don’t sign it. Leave the signature line blank. That’s where the letter comes in. This is step three. You keep it short and simple, saying something like: “Hey, such-and-such, I’m looking forward to sending you this check. I’d love to sign it for you. Can we jump on a call?”

It’s a great strategy because it gets through to the right person, it’s ballsy and it’s clever. In their mind, the person thinks “wow, I’m going to make $10 grand from this guy.” It’s an easy way to get someone on the phone.

You push all of the right psychological buttons to get them to react to you and take your call.

Oh--very important. Step four. YOU call them. If you’ve been with us for any amount of time, you know how I feel about this. After you’ve taken the first three steps, don’t neglect step four. Don’t wait for their call. Pick up the phone and reach out.

You’ll find them a lot more responsive with a check in their hands--even if it’s unsigned.

Glen Ledwell is the co-founder of JV Hacking, the revolutionary program and software that teaches affiliates how to make a fortune doing Joint Venture Marketing. Find out more at www.JVHacking.com.