You Have A GREAT Product? So What?
One of the greatest fundamentals in Joint Venture marketing is recognizing no one cares about your product and instead focusing on 'what's in it for them'.

You Can’t Just Call Somebody--Or Can You?
In business situations, email provides a great means of multitasking and exchanging information. But that's not where big business and million dollar partnerships happen. Here's why you need to pick up the phone if you want to be successful.

The Relationships Game - It’s All About THEM!
Innovative products, successful advertising, and increasing revenue streams are all fine and dandy - but when it comes to joint ventures, the prize is in the people. Here's why relationships are everything in the JV game.